Qualitative Data Coding and Analysis:
Coding is a technique for identifying themes that emerge in data and marking texts for their presence or absence in order to understand broader patterns. Using a grounded, inductive approach, I produce a set of nominal variables from texts and use that as a basis for identifying how themes are linked to each other conceptually.
To do this, I enter text, interview transcripts, or other forms of data into MaxQDA qualitative data analysis software. I then perform a close reading of documents and identify potential analytic categories that arise by assigning them in-vivo codes.
Using an iterative process, I develop a coding scheme by comparing themes as they emerge and adjusting coding conventions as necessary. From this, I build a code book that includes a list of codes, their definitions, and any attached notes, which I then use to compare relations between themes and build conceptual models. Finally, I identify and document direct quotations from respondents that exemplify major themes and can be used to present results of the analysis.